YouGov is a world-leading online market research company.
Our mission is to supply a live stream of continuous and accurate data and insight into what people are thinking and doing all over the world, all of the time, so that companies, governments and institutions can better serve the people that sustain them.
YouGov is an international Internet-based market research firm, headquartered in the UK, with operations in Europe, North America, the Middle East and Asia-Pacific. It has no known connection with the UK government despite the name. Stephan Shakespeare, the firm's CEO as of 2017, once stood as a Conservative candidate for Colchester; he was also a Conservative Party pollster.
YouGov was founded in the UK in May 2000 by Shakespeare and Nadhim Zahawi. In April 2005, YouGov became a public company listed on the Alternative Investment Market of the London Stock Exchange.
Shakespeare has been YouGov’s Chief Executive Officer since 2010. Roger Parry has been YouGov’s Chairman since 2007. Political commentator Peter Kellner was YouGov’s President until he stepped down in 2016.
YouGov is a member of the British Polling Council.
From the very beginning, we have been driven by a simple idea: The more people are able to participate in the decisions made by the institutions that serve them, the better those decisions will be.
At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organisations engage in a continuous conversation about their beliefs, behaviours and brands.
We combine this continuous stream of data with our deep research expertise and broad industry experience, to develop the technologies and methodologies that will enable more collaborative decision making.
And provide a more accurate, more actionable portrait of what the world thinks.
Our suite of proprietary data products includes: BrandIndex, the daily brand perception tracker; YouGov Omnibus, the fastest, most cost effective way to obtain answers from both national and selected samples; and YouGov Profiles, a new tool for media planning, segmentation and forecasting.
We publish a number of syndicated reports, such as the annual Global Survey of Wealth & Affluence, which provide comprehensive market intelligence on a range of industry sectors. Our custom research specialists also conduct a full spectrum of quantitative and qualitative research tailored to meet our clients’ specific needs.
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Many businesses introduce a referral system with the main goal of increasing the number of customers. For example, if you are joining a gym for the first time they might offer you a free month as a new customer if you refer a friend to that particular gym. In addition, the client (or 'affiliate') might also get an extra bonus, for example a trial week.
As you can see, it's a 'win-win' situation for both parties; one is getting a free month and the other one a trial week. What happens, in reality, is that often, you can't invite a friend, because you don't have any friends interested in this particular referral business. Moreover, companies regularly offer better services or lower prices to affiliates who bring them referrals. And of course you want to take advantage of all these additional benefits.
What if you can actually do something about it? Wouldn't it be great if you could find a place where people like you share referrals? The good news is that there is already a platform that solves these problems.
Share Referrals is a website that lets people post referrals so those who are looking to be referred can find them in just a few easy steps. Both parties benefit and the process is quick and seamless. You don't even need to register an account, just fill in the form, and you are ready to go. The site is used by millions of people so you can be sure to obtain the bonus associated with the 'Refer a friend service' in a very short time
Furthermore, if you know that you will get something for free not only as a new customer, but also if a friend recommended you to that business, wouldn't you ask your friends if they are already customers of that business? At Share Referrals you can view referrals from other people, and it is highly likely that there is someone who posted about the same business that you are looking for. If you can get any additional benefits or bonuses from the Refer a Friend service, but you don't have a close friend who is interested in that particular service, just go to the Share Referrals website and you will surely find what you are looking for.